Alta Vista Business Services Blog

When you hire a Web designer, how do you know they are going to optimize your site for Search Engine Optimization (SEO)? Sure, you can ask, "Do you optimize for SEO?" And they'll say, "Oh yes! Of course we do!" But how do you know they're going to do it, that they know how, if they know the latest SEO methods? What are the questions you should ask to be sure?

Below is a basic description of how SEO works. Ask your designer to explain to you what they're going to do for ORGANIC search results in search engines, such as Google and Yahoo. Get their description in writing, cross-check it against this description and see how close they come. If your Web Designer doesn't follow these general guidelines, find someone who does. There's more of course, such as how many keywords are optimal, proper alt tags for images, etc. but the following is just a guide for you to know if they know what they're doing.

SEO starts with choosing your target market, and the keywords your target would use in a search engine to find your products or services, a set of keywords for each page. After selecting those keywords, they must be built into the actual page name, which is the link, a.k.a URL, that shows up in the address bar, which matches closely to the Page Title (encoded on the back in the 'Title' tag), and also matches the properly tagged first header 'H1' on the page (The H1 is should be clearly visible at the top of the page contents as a heading to anyone looking at your page). And then further, the content of the page must contain, multiple times, the chosen keywords. They should be in sentences, detailed descriptions, and/or bullet points, and in various formats on your page. These keywords are then placed in a meta tag on the back side called “keywords.” If any of these items do not match one another, or are missing, then search engines will either lower the grade, or simply not index them.

So hopefully this explains how a Web site is built from the beginning with search optimization in mind. SEO should not be an afterthought. Whomever you choose to work on your project, they should work closely with you to make sure to get the right content, keywords, tags, headers, etc. so when searchers enter those terms, your site will be found in the search results for your target market.

Announcing NEAT (New England Athletic Team) Photos brand new Web site!

Andy and Suzi Moore, owners of NEAT Photos, require more than a simple Web brochure. They want a fully functional eCommerce site for their photography business. The ability to collect custom order information, like player, team, and league names, is key to successfully filling orders. The new site provides this, plus the ability to direct customers to the correct catalog for their league. Furthermore, the Moores can get pre-orders before a photo event occurs.

The site, www.neatphotosne.com is built on Adobe's Business Catalyst, which allows them access to make changes, generate reports on all activity on the site from sales to visitors, and ultimately be in complete control of their online business.

Congratulations, NEAT Photos!

There's something about designing for the Web that irritates me. You may have noticed, many Websites have HUGE headers. I'm the first to admit, I've created many a site with chunky headers. We've all heard the rule Form Follows Function. And I totally agree with that! Yet we (the design community) continue to design sites that might look smashing because they have huge, graphic headers, but the main content of each page is at and below the fold, which forces users to scroll down to read content. How functional is that?! Call me lazy, but I really don't like to scroll. Do I have to assume it is just a necessary evil and everyone just has to deal with it? Can we rethink this dilemma? As designers and content developers, I know we can do better.

The fact of the matter is it is really difficult to design for a horizontal layout. Maybe for a few reasons. Maybe we have looked at and designed for vertical pages on paper so long, that we can't get our heads around the horizontal screen we are now designing for. Now don't get me wrong, I don't think we need to be scrolling horizontally either. I'm talking about limiting the size of the header, and keeping content in smaller chunks to minimize scrolling. Is it better to click or to scroll?

I have noticed that sites developed in Flash tend to keep things in screen-size chunks. This is probably more difficult to achieve because it requires more links, and more condensed, less verbose content. In spite of all that, this might be the way to go for the future of more usable sites. I, for one, am going to attempt to develop HTML/CSS sites that follow this same rule. (I know... wish me luck!)

I would love some commentary from other designers on this subject.  Do you think it is important? Do you think we tend to over-design sites? Is it time to start thinking of better ways to use the screen space? If you have already achieved this, I'd love to see some examples. Please tell me your experiences and thoughts on this issue.

Or maybe I should say “Wake up Internet Professionals!”